Cost Overview of Local SEO Consulting

Before we talk about the price for search engine optimization services or SEO, we should start with an explanation of what local SEO is. For example, how is searching for a Search Optimization Company in Mesa different from entering a query for search engine consulting services?

For starters, the internet is now the first choice for conducting business. Gone are the days of shopping by driving from store to store. Besides, when was the last time you even looked at the yellow pages?

Using the Internet, we can access anything and everything with a click of the mouse. Add to that the array of options which flood your computer screen every time you enter a keyword in Google and you can clearly understand why SEO is the new frontier for the small business operator. In fact, Google reports that 80% of all local searches now start in a browser (search engine) with 43% occurring on mobile.

Naturally, the technique of search engine optimization (SEO) and internet marketing has become the latest trend to stay on top of when it comes to promoting your business on the internet. But you are a savvy business owner or operator, and you know this. Otherwise, you wouldn’t be reading this article.

Why Local SEO Matters

Because the Internet knows no geographical bounds, this means that small local companies can easily get lost in the mass of information. When a customer seeks a dry cleaner, most always they want a dry cleaning store in a particular area. In this situation, a local expert SEO consultant will be best able to help you stand out and keep ahead of the competition.

Who benefits from Local SEO?

Local SEO is a highly viable option for entrepreneurs and small business owners working on a shoestring marketing and advertising budget. Prospective customers are more comfortable working with local companies with whom they can interact personally. Also, sourcing products from a local company can be less expensive than transporting them from a different part of the country.

Unless it’s a niche item, most customers still prefer to buy local even if their shopping habits cause them to start with an Internet search. If you are looking for ways to grow your business, local SEO is your best and certainly lowest cost option. The power of local SEO comes from carefully selected and ranked niche, and area-specific keywords

How to Maximize Local SEO

Local SEO is a practical approach to spreading your presence in your immediate locality. If you want to use this technique to increase your revenue, consider the following.

1- Always include your company’s address, email address, location and contact number along with the zipcode, city and state details on your website titles. Search engines use this information to index and display pages whenever somebody looks for an item by entering it into the search box. Read what Moz says about the importance of citations.

2- Use local citation sites such as Google My Business and Yelp, to leverage the power of localized SEO. These sites are popular with customers who are looking for an area-specific service or product, and they do not cost you anything to register.

3- Register your company with local business and industry directories so that you can get listed on their websites and portals. These online directories are extremely popular with customers who are seeking what you have to sell in your designated area.

4- When composing content or blog posts, don’t be shy in using geographically identifying words to give the search engines a greater sense of confidence that you are a credible business operating in the area that their users are searching. If you include the name of your locality in the keywords that you place on your site, you will create the desired impact through local SEO.

Review of SEO Service Types

To understand the pricing of SEO services, you must first understand the different types of business models that you may encounter. At the entry level (lowest cost) are Web Promotion Services. These companies are not anything more than submission services to search engines and directories. Though the ultra low price will be attractive, it is fair to say that you will receive basically zero benefits from having your site “promoted” to Google. No such thing exists which is why you should be prepared for a healthy dose of scoffing if you ask a trained search engine consultant how their services compare to an on-line promotion company. Without a large budget, keep the money and use it elsewhere, but do not spend it on a Web Promotion Service.

Other companies offer services in the form of monthly management fees. In this model, the company will perform lite weight SEO services, but mostly they are a web promotion and internet marketing agency. They may provide impressive reports on how your keywords are ranking and they will suggest small changes from time to time to the site content, but in general, they will not scratch the surface of real SEO.

But for some small businesses, even this level is satisfactory to get their websites promoted and pushed ahead. Remember that Google has a fixed number of spots on each page (ten) which means if you are in a small town that has only seven doctors, even the last doctor with nothing more than a Tumblr blog will rank on the first page of search results for doctors. But you can be assured that to rank on page one for doctors in Boston is a whole different ball game for both time and cost.

As we move up the spectrum, you will find a dedicated SEO consultant. If you need the highest quality Internet promotion, then you should engage the services of SEO consultant(s). Some consultants charge on hourly basis and some charge on a project basis, others bill on a retainer which is based on mutually agreed outcomes. One advantage of a consultant is that he/she may be moonlighting from another career or picking up extra work after hours, which means you will have much more flexibility to define the work and stipulate payment terms, etc.

The final type is an SEO Service Firm. The advantage here is that a firm brings a large staff, a clearly defined process, and a reputation for delivering results. However, you will spend the most with a firm, and you will experience the least amount of flexibility to get involved in the process. One note: There are solopreneurs and small two or three person boutique agencies who may present themselves in certain contexts as being a “big firm.” The reality is, many of these companies can deliver the performance and quality of work that you need, but in a more flexible structure.

Price Models

Search engine optimization (SEO) is a process for increasing the ranking of a website in search engine listings, which means SEO service is essential for almost any company today to increase targeted traffic to their website. But as the cost of many things that we buy for our businesses are not equal across the board, so the cost of SEO services can (and will) vary based on the service provider and the services offered.

The cost of professional SEO service ranges in the Phoenix market between $1,500 to as high as $5,000 a month. A range where the value is good for both parties is between $1,500 to $3,000 per month based on keyword difficulty. Think of SEO as being billed as a moving company would charge. If the site (house) is large and there are complexities to moving the furniture (website ranking), the move will cost more – because, it “weighs” more.

As for project duration, to get a site fully ranked and “highly competitive” on Google does take time. There are no silver bullets. Thus you should plan for most any SEO project to take between ten and fourteen months, though a year is very common. At the point of being a year down the road, you and your client should feel great about the position of their site, and the fee can be reduced to maintenance which is often 25% to 50% of the original fee depending on what on-going work is agreed to.

The cost of SEO services but even more the quality of work should be a concern, especially for small businesses. If an SEO is not targeting the proper keywords, it can lead to generating a large volume of low-quality inquiries. For this reason, all reputable SEO companies offer some form of guarantee, though don’t expect a money back offer. But I have seen cases where results have not come in for whatever reason, and they SEO consultant stopped billing but kept performing the work.

A final comment on the price of SEO services. It is largely based on the keyword popularity and keyword competitiveness as mentioned previously. For a small business, looking for a keyword pricing model can be a good approach. Regardless, you only want to work with agencies or consultants who show flexibility. Start with a single keyword, then, gradually, and with success, add more keywords to the list. You will pay more but by so doing it only increases your traffic and income.

Check out the video below to learn more.