SEO Domination for Lawyers

Are you a law firm or legal professional looking to upgrade your online marketing? Or perhaps Google isn’t driving the traffic and client flow that you need? Read on, we have some useful tips to share.

Internet marketing for Attorneys is like anything else; you must market your law brand wisely. Many sites focus on lawyers and the law niche, but the problem is not too many sites are optimized for web search. Online marketing for lawyers is straight forward provided you stick to the essential steps.

This article will provide pointers to getting (and keeping) recognition for your law firm’s website, and how to obtain rankings on the major search engines so the leads and referral start flowing.

First, let’s talk about your websites title.

The title of your site should specify what area of practice you are in as well as the geography. After all, other than existing clients and friends, how many people are actively searching for your name?

Instead of your websites title being “Name of Website” consider changing it to something that is not only descriptive to Google, but also your potential clients. An example could be “Arizona DUI Attorney | Firm Name.”

Did you see how we included the “where” and the “what” as well as your firm’s name in the title? Don’t underestimate this simple change, as it can make your practice specialty (the “what”) synonymous with your firm.

Every page should have a separate title. In fact you do not want to use the same title on every page as it may appear to Google as a duplicate page, and search engines do not like duplicates. Even if the page passes Google’s spam and penalty checks, humans may be confused if every page on your site is titled the same. Each page should stand alone by itself. In fact, think of every page as it’s own mini website.

Regarding on-page content, let’s discuss keywords.

Your content should have specific keywords on the page that describe to Google as well as humans, what the page is about. If you have a page describing your specialty as a business law attorney, then the content (text) should be descriptive in a manner that someone looking for a business lawyer would be able to find you.

So while you may enjoy revealing personal interests or unrelated things to your practice, they won’t help the page rank, and it’s only confusing to Google. Is this a personal site or a professional site? You may enjoy movies, but Google won’t be sure if you are a movie review site or a business law site? Bottom line, don’t confuse Google, and titles are one of the clearest ways to signal to Google what visitors will find when they visit your website.

The key is to keep your pages concrete by first writing down the title of the page and then the keywords that you wish to apply. If you have a page about “Business laws in Arizona” be specific with your title since it pertains to the theme for that page: Business laws in Arizona. Even better, set the URL as mydomain.com/business-laws-in-arizona. This will help you greatly rank for the phrase. However, if you set the URL to your title, you do need to slightly alter the page title. Don’t repeat the URL name in the title.

Finally, be careful not to bloat the page and use keywords more than would be natural.

You would be surprised how quickly the basics of SEO come down to writing and organizing your pages naturally as a human would read them. Keep it light and use your keywords just 4 to 5 times per page. Maybe less.

There is a concept of keyword density which is simply a percentage of the number of occurrences of the keyword you are measuring divided by the total number of words on the page. The specific guidelines for what ratio is appropriate is a separate article. But you should plan for longer phrases to be used less than short one or two-word keyword phrases.

If you need to hire a copywriter – do it – provided they are experienced in search marketing and optimization, they will know how to assemble a post and website content that is highly readable and won’t get flagged by Google as spam. All the while infusing the keywords you are wanting to rank for and keeping the on-site optimization intact.

Your site must be optimized for SEO.

By now it should be obvious that your site should be “search engine optimized” which is different than having someone perform online marketing for you.

Optimization includes cleaning up bad code, slightly modifying keywords to fit the page topic(s), and, making sure that when a search engine bot visits your site that it is easy to read. A good SEO will tell you what your site is lacking and how to fix it.

Do not get SEO and SEM confused. SEO is different than SEM (Search Engine Marketing). A search engine consulting services company will will have a stronger command (typically) of search engine optimization techniques (or SEO). Not to say search engine marketing can’t be valuable to your business. It’s just a SEM consultant will have a different set of skills which don’t generally include ranking on Google at the top. When in doubt, ask for proof of performance.

It’s hugely valuable to get involved socially.

There are various things that you can do on Google to rank, and many are highly effective. One is to get your site socially integrated with Facebook and Twitter, and make sure your page activity and tweets are in alignment with your site. Be sure to watch conversations or sign up to a service that monitors them however.

Legal focused portals and directors such as Online marketing for Lawyers can be a source of leads provided you communicate to people what it is you do. If nothing else, they create strong highly trusted backlinks which will help your site rank. Follow up with articles that detail your practice and your field of focus. Other sites include www.avvo.com and even the Chamber of Commerce in your town.

Blog article comment posting can provide a good link to your law firms site, but it can also show that you understand the area you work in. You can hire article writers for as little as $5 per article to write online marketing materials for your own law blog. One good source is Law Blog Writers: http://www.lawblogwriters.com/

If content marketing is something you wish to utilize more, check out this article: http://seorankeragency.com/stop-spamming-add-value-engage-readers/

As 80% of business searches now start in a search engine, Internet marketing for attorneys is a required component to building your firms business. The following video provides some additional information about blogging best practices for Law Firms. Enjoy!

Local SEO and Blogging Secrets

Google Bing and Yahoo! Neighborhood search revealed. When someone moves to a new community, they need to make new connections. They need a new doctor, dentist, school, coffee shop, auto repair shop, landscaper, plumber, and the list goes on.
Wouldn’t it be nice if your businesses listing appeared at or near the top of the search engine results page when they type in “Mesa dentist” or “Chandler AZ automobile technician” into their favorite online search engine?
Well that’s exactly what regional search enables you to do. Google, Bing, and also Yahoo! have started using a combination of the searcher’s physical location combined with the search terms they utilize, to place neighborhood businesses at the top of the search results page.
The local search engine results map as well as a list of relevant results is positioned over natural “big brand” search results. If your company can get to the top of this local search result, it’s as good as gold.  Specificly because they’ll visit your website before they visit the normal high ranking organic outcomes. Additionally, they are able to see on the map exactly where you are located and if you are nearby.
Even if your physical location is not a determining factor to your services or product, don’t you think they’d still like a company that’s nearby instead of one that’s across the country? As a matter of fact, a recent study found that over 90% of individuals investigated their acquisitions online, yet, 50% of these same people ended up buying from a regional (local) supplier. This is good news for you as a local business owner.
But let’s face it, unless you have a ton of time, getting to the top of the search rankings is difficult. And buying display advertising on Google, Bing, or Yahoo! is almost pointless for neighborhood companies. To do well in organic search, you need to understand search engine optimization (Seo) and the good news is, there are many ways that you can get traffic for your website. Whether you go it alone or work with a top search marketing agency, there are several actions that you can take to drive high quality FREE organic traffic to your website.
Search Engine Optimization makes use of preferred key phrases and search terms in your website material as well as articles that will generate a higher ranking in the search results page (SERP). This activity is often referred to as on-page SEO
Link Building is where you place links to various sites that are related on your website, as well as links to directories and online forums that relate to your industry and company. This will serve to show Google and the other search engines that similar people approve of your website, giving you more authority and increasing your search engine rankings.
If you’re aiming to figure out the best ways to draw in web traffic to your site, these are just a few devices to consider. One of the most important factors for on-line success is that you have a marketing strategy, it could consist of any combination of these components, although “none” isn’t suggested. You can additionally attempt other methods such as producing a blog, or email newsletter.

Following are five simple tips for enhancing traffic to a home based business blog site. (Note that these tips apply to any small business blog whether home based or not.)

Now that you have your blog masterpiece prepared it’s time to release it to the world, yet without traffic you won’t have readers, and without readers no business.
Five ideas for boosting web traffic to your blog:
(1). One of the most efficient methods to promote your blog is to compose useful write-ups and blog comments that provide valuable insights to your target audience. Comment, say something insightful and if it’s not inappropriate drop a link to a related blog post or article on your site. This will drive traffic “naturally” and not generally be flagged as spam.
(2). Enhancing web traffic to your home based business blog is all about getting the word out, as well as building backlinks. Joining discussion forums that are in your particular niche provides an easy means to let individuals understand about your blog site while developing even more web links. These are individuals who are currently thinking about information about your market. Do not aim to stuff online forums and don’t be too promotional, add value and you will create organic traffic to your site.
(3). Submitting to blog directory sites can greatly boost your web traffic. Run a quick search in Google to find blog site directories to submit to. You could likewise send to directory sites like DMOZ which can enhance your standing in the search engines.
(4). The web is all about content and relevance to the search being made. Utilize your blog site content to produce unique articles and reports. An excellent way to produce longer form content is to take the content you already have on your blog that is relevant to your target audience, and combine it to create full blown reports. These could be sent to article directories like Quuu, ezinearticles.com, and this master directory.
(5). Provide a complimentary report or other incentive to your visitors as well as encourage them to share. You could make it appealing by offering them an innovative variation of your report if they tell 3 or 5 of their friends. This can effortlessly have a viral advertising and marketing effect and drive traffic to your blog.
Boosting traffic to your business blog can considerably affect your authority (ranking) on-line as well as in the physical world. Uploading useful and informative information regularly is the surest manner to enhance visibility on the search engines, thereby encouraging them to send you more traffic as a result of ranking in the first position (page one).

Watch the video below to learn more.