Video: Investing in Digital Media (Goldman Sachs & Verizon)

Telecom is an industry making waves in the content space. This video is a live interview with Marni Walden, executive vice president and president of product innovation and new businesses at Verizon Communications, who discusses changes happening in the industry, there decision to invest heavily in content and why Verizon believes moving beyond wireless is good for their business.

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Additional articles regarding digital content and marketing may be found on the SEO Ranker Agency blog. Check out this top ranking Mesa SEO website to learn more.

Winning in Business, Why People Like Us

Everyone knows that we are judged in mere seconds by others. But wouldn’t it be nice to know the criteria others will use to evaluate you?

Consultants and professors have been studying first impressions for many years, but one group from Harvard says they have cracked the code and discovered two patterns that people utilize to assess who we are.

Amy Cuddy in her book, “Presence,” suggests that people when they first meet us, answer two questions, and often in a matter of seconds.

1- Do I trust you?
2- Do I respect you?

Psychologists reference the trust factor as being most similar to warmth, and competence closely tied to respect. Most people possess more of one than the other, though ideally, you want to be seen as having both (in equal measure).

Cuddy suggests that many professionals overcompensate in the competence area as they feel it’s most important for a new business contact to feel that you have the talent and smarts for the task, job or activity. This makes sense since the person is often attempting to prove that they are the best choice to handle the other parties business activity whether it be a consulting project, SEO initiative, strategic planning or large scale M&A deal. The “stakes” are always high for the person needing to “win” the business, no matter how big the deal size.

It turns out that even when there is much on the line, trustworthiness or “warmth” could be the most important factor – even above professional respect or competence.

In the book Presence, Cuddy examines how to feel more confident, but cautions that emphasizing strength can be detrimental to the desired outcome of getting people to like us. As a case study, MBA interns competing for highly coveted jobs can be so concerned about being seen as the smartest or most competent, that they will not seek help, they skip social events and as a result, are perceived as not approachable.

Unfortunately, these overachievers who in every other way may have been the best candidates, are often in for a startling revelation when they don’t get the job due simply to a lack of trust.

If you are trying to influence a person who doesn’t trust you, not only will you be unsuccessful, but you may be viewed as manipulative. Meanwhile, a trustworthy (warm) person who is also strong, will almost always garner much admiration. But only after they’ve established trust by using their strength as a gift and not a threat.

It’s time to drop the cold, calculating manner in business and adopt a warm embracing demeanor. As Amy Cuddy writes, this is just good “science.”

Now watch seasoned entrepreneurs share what they didn’t learn at Stanford business school.


SEO Domination for Lawyers

Are you a law firm or legal professional looking to upgrade your online marketing? Or perhaps Google isn’t driving the traffic and client flow that you need? Read on, we have some useful tips to share.

Internet marketing for Attorneys is like anything else; you must market your law brand wisely. Many sites focus on lawyers and the law niche, but the problem is not too many sites are optimized for web search. Online marketing for lawyers is straight forward provided you stick to the essential steps.

This article will provide pointers to getting (and keeping) recognition for your law firm’s website, and how to obtain rankings on the major search engines so the leads and referral start flowing.

First, let’s talk about your websites title.

The title of your site should specify what area of practice you are in as well as the geography. After all, other than existing clients and friends, how many people are actively searching for your name?

Instead of your websites title being “Name of Website” consider changing it to something that is not only descriptive to Google, but also your potential clients. An example could be “Arizona DUI Attorney | Firm Name.”

Did you see how we included the “where” and the “what” as well as your firm’s name in the title? Don’t underestimate this simple change, as it can make your practice specialty (the “what”) synonymous with your firm.

Every page should have a separate title. In fact you do not want to use the same title on every page as it may appear to Google as a duplicate page, and search engines do not like duplicates. Even if the page passes Google’s spam and penalty checks, humans may be confused if every page on your site is titled the same. Each page should stand alone by itself. In fact, think of every page as it’s own mini website.

Regarding on-page content, let’s discuss keywords.

Your content should have specific keywords on the page that describe to Google as well as humans, what the page is about. If you have a page describing your specialty as a business law attorney, then the content (text) should be descriptive in a manner that someone looking for a business lawyer would be able to find you.

So while you may enjoy revealing personal interests or unrelated things to your practice, they won’t help the page rank, and it’s only confusing to Google. Is this a personal site or a professional site? You may enjoy movies, but Google won’t be sure if you are a movie review site or a business law site? Bottom line, don’t confuse Google, and titles are one of the clearest ways to signal to Google what visitors will find when they visit your website.

The key is to keep your pages concrete by first writing down the title of the page and then the keywords that you wish to apply. If you have a page about “Business laws in Arizona” be specific with your title since it pertains to the theme for that page: Business laws in Arizona. Even better, set the URL as This will help you greatly rank for the phrase. However, if you set the URL to your title, you do need to slightly alter the page title. Don’t repeat the URL name in the title.

Finally, be careful not to bloat the page and use keywords more than would be natural.

You would be surprised how quickly the basics of SEO come down to writing and organizing your pages naturally as a human would read them. Keep it light and use your keywords just 4 to 5 times per page. Maybe less.

There is a concept of keyword density which is simply a percentage of the number of occurrences of the keyword you are measuring divided by the total number of words on the page. The specific guidelines for what ratio is appropriate is a separate article. But you should plan for longer phrases to be used less than short one or two-word keyword phrases.

If you need to hire a copywriter – do it – provided they are experienced in search marketing and optimization, they will know how to assemble a post and website content that is highly readable and won’t get flagged by Google as spam. All the while infusing the keywords you are wanting to rank for and keeping the on-site optimization intact.

Your site must be optimized for SEO.

By now it should be obvious that your site should be “search engine optimized” which is different than having someone perform online marketing for you.

Optimization includes cleaning up bad code, slightly modifying keywords to fit the page topic(s), and, making sure that when a search engine bot visits your site that it is easy to read. A good SEO will tell you what your site is lacking and how to fix it.

Do not get SEO and SEM confused. SEO is different than SEM (Search Engine Marketing). A search engine consulting services company will will have a stronger command (typically) of search engine optimization techniques (or SEO). Not to say search engine marketing can’t be valuable to your business. It’s just a SEM consultant will have a different set of skills which don’t generally include ranking on Google at the top. When in doubt, ask for proof of performance.

It’s hugely valuable to get involved socially.

There are various things that you can do on Google to rank, and many are highly effective. One is to get your site socially integrated with Facebook and Twitter, and make sure your page activity and tweets are in alignment with your site. Be sure to watch conversations or sign up to a service that monitors them however.

Legal focused portals and directors such as Online marketing for Lawyers can be a source of leads provided you communicate to people what it is you do. If nothing else, they create strong highly trusted backlinks which will help your site rank. Follow up with articles that detail your practice and your field of focus. Other sites include and even the Chamber of Commerce in your town.

Blog article comment posting can provide a good link to your law firms site, but it can also show that you understand the area you work in. You can hire article writers for as little as $5 per article to write online marketing materials for your own law blog. One good source is Law Blog Writers:

If content marketing is something you wish to utilize more, check out this article:

As 80% of business searches now start in a search engine, Internet marketing for attorneys is a required component to building your firms business. The following video provides some additional information about blogging best practices for Law Firms. Enjoy!

Cost Overview of Local SEO Consulting

Before we talk about the price for search engine optimization services or SEO, we should start with an explanation of what local SEO is. For example, how is searching for a Search Optimization Company in Mesa different from entering a query for search engine consulting services?

For starters, the internet is now the first choice for conducting business. Gone are the days of shopping by driving from store to store. Besides, when was the last time you even looked at the yellow pages?

Using the Internet, we can access anything and everything with a click of the mouse. Add to that the array of options which flood your computer screen every time you enter a keyword in Google and you can clearly understand why SEO is the new frontier for the small business operator. In fact, Google reports that 80% of all local searches now start in a browser (search engine) with 43% occurring on mobile.

Naturally, the technique of search engine optimization (SEO) and internet marketing has become the latest trend to stay on top of when it comes to promoting your business on the internet. But you are a savvy business owner or operator, and you know this. Otherwise, you wouldn’t be reading this article.

Why Local SEO Matters

Because the Internet knows no geographical bounds, this means that small local companies can easily get lost in the mass of information. When a customer seeks a dry cleaner, most always they want a dry cleaning store in a particular area. In this situation, a local expert SEO consultant will be best able to help you stand out and keep ahead of the competition.

Who benefits from Local SEO?

Local SEO is a highly viable option for entrepreneurs and small business owners working on a shoestring marketing and advertising budget. Prospective customers are more comfortable working with local companies with whom they can interact personally. Also, sourcing products from a local company can be less expensive than transporting them from a different part of the country.

Unless it’s a niche item, most customers still prefer to buy local even if their shopping habits cause them to start with an Internet search. If you are looking for ways to grow your business, local SEO is your best and certainly lowest cost option. The power of local SEO comes from carefully selected and ranked niche, and area-specific keywords

How to Maximize Local SEO

Local SEO is a practical approach to spreading your presence in your immediate locality. If you want to use this technique to increase your revenue, consider the following.

1- Always include your company’s address, email address, location and contact number along with the zipcode, city and state details on your website titles. Search engines use this information to index and display pages whenever somebody looks for an item by entering it into the search box. Read what Moz says about the importance of citations.

2- Use local citation sites such as Google My Business and Yelp, to leverage the power of localized SEO. These sites are popular with customers who are looking for an area-specific service or product, and they do not cost you anything to register.

3- Register your company with local business and industry directories so that you can get listed on their websites and portals. These online directories are extremely popular with customers who are seeking what you have to sell in your designated area.

4- When composing content or blog posts, don’t be shy in using geographically identifying words to give the search engines a greater sense of confidence that you are a credible business operating in the area that their users are searching. If you include the name of your locality in the keywords that you place on your site, you will create the desired impact through local SEO.

Review of SEO Service Types

To understand the pricing of SEO services, you must first understand the different types of business models that you may encounter. At the entry level (lowest cost) are Web Promotion Services. These companies are not anything more than submission services to search engines and directories. Though the ultra low price will be attractive, it is fair to say that you will receive basically zero benefits from having your site “promoted” to Google. No such thing exists which is why you should be prepared for a healthy dose of scoffing if you ask a trained search engine consultant how their services compare to an on-line promotion company. Without a large budget, keep the money and use it elsewhere, but do not spend it on a Web Promotion Service.

Other companies offer services in the form of monthly management fees. In this model, the company will perform lite weight SEO services, but mostly they are a web promotion and internet marketing agency. They may provide impressive reports on how your keywords are ranking and they will suggest small changes from time to time to the site content, but in general, they will not scratch the surface of real SEO.

But for some small businesses, even this level is satisfactory to get their websites promoted and pushed ahead. Remember that Google has a fixed number of spots on each page (ten) which means if you are in a small town that has only seven doctors, even the last doctor with nothing more than a Tumblr blog will rank on the first page of search results for doctors. But you can be assured that to rank on page one for doctors in Boston is a whole different ball game for both time and cost.

As we move up the spectrum, you will find a dedicated SEO consultant. If you need the highest quality Internet promotion, then you should engage the services of SEO consultant(s). Some consultants charge on hourly basis and some charge on a project basis, others bill on a retainer which is based on mutually agreed outcomes. One advantage of a consultant is that he/she may be moonlighting from another career or picking up extra work after hours, which means you will have much more flexibility to define the work and stipulate payment terms, etc.

The final type is an SEO Service Firm. The advantage here is that a firm brings a large staff, a clearly defined process, and a reputation for delivering results. However, you will spend the most with a firm, and you will experience the least amount of flexibility to get involved in the process. One note: There are solopreneurs and small two or three person boutique agencies who may present themselves in certain contexts as being a “big firm.” The reality is, many of these companies can deliver the performance and quality of work that you need, but in a more flexible structure.

Price Models

Search engine optimization (SEO) is a process for increasing the ranking of a website in search engine listings, which means SEO service is essential for almost any company today to increase targeted traffic to their website. But as the cost of many things that we buy for our businesses are not equal across the board, so the cost of SEO services can (and will) vary based on the service provider and the services offered.

The cost of professional SEO service ranges in the Phoenix market between $1,500 to as high as $5,000 a month. A range where the value is good for both parties is between $1,500 to $3,000 per month based on keyword difficulty. Think of SEO as being billed as a moving company would charge. If the site (house) is large and there are complexities to moving the furniture (website ranking), the move will cost more – because, it “weighs” more.

As for project duration, to get a site fully ranked and “highly competitive” on Google does take time. There are no silver bullets. Thus you should plan for most any SEO project to take between ten and fourteen months, though a year is very common. At the point of being a year down the road, you and your client should feel great about the position of their site, and the fee can be reduced to maintenance which is often 25% to 50% of the original fee depending on what on-going work is agreed to.

The cost of SEO services but even more the quality of work should be a concern, especially for small businesses. If an SEO is not targeting the proper keywords, it can lead to generating a large volume of low-quality inquiries. For this reason, all reputable SEO companies offer some form of guarantee, though don’t expect a money back offer. But I have seen cases where results have not come in for whatever reason, and they SEO consultant stopped billing but kept performing the work.

A final comment on the price of SEO services. It is largely based on the keyword popularity and keyword competitiveness as mentioned previously. For a small business, looking for a keyword pricing model can be a good approach. Regardless, you only want to work with agencies or consultants who show flexibility. Start with a single keyword, then, gradually, and with success, add more keywords to the list. You will pay more but by so doing it only increases your traffic and income.

Check out the video below to learn more.


Local SEO and Blogging Secrets

Google Bing and Yahoo! Neighborhood search revealed. When someone moves to a new community, they need to make new connections. They need a new doctor, dentist, school, coffee shop, auto repair shop, landscaper, plumber, and the list goes on.
Wouldn’t it be nice if your businesses listing appeared at or near the top of the search engine results page when they type in “Mesa dentist” or “Chandler AZ automobile technician” into their favorite online search engine?
Well that’s exactly what regional search enables you to do. Google, Bing, and also Yahoo! have started using a combination of the searcher’s physical location combined with the search terms they utilize, to place neighborhood businesses at the top of the search results page.
The local search engine results map as well as a list of relevant results is positioned over natural “big brand” search results. If your company can get to the top of this local search result, it’s as good as gold.  Specificly because they’ll visit your website before they visit the normal high ranking organic outcomes. Additionally, they are able to see on the map exactly where you are located and if you are nearby.
Even if your physical location is not a determining factor to your services or product, don’t you think they’d still like a company that’s nearby instead of one that’s across the country? As a matter of fact, a recent study found that over 90% of individuals investigated their acquisitions online, yet, 50% of these same people ended up buying from a regional (local) supplier. This is good news for you as a local business owner.
But let’s face it, unless you have a ton of time, getting to the top of the search rankings is difficult. And buying display advertising on Google, Bing, or Yahoo! is almost pointless for neighborhood companies. To do well in organic search, you need to understand search engine optimization (Seo) and the good news is, there are many ways that you can get traffic for your website. Whether you go it alone or work with a top search marketing agency, there are several actions that you can take to drive high quality FREE organic traffic to your website.
Search Engine Optimization makes use of preferred key phrases and search terms in your website material as well as articles that will generate a higher ranking in the search results page (SERP). This activity is often referred to as on-page SEO
Link Building is where you place links to various sites that are related on your website, as well as links to directories and online forums that relate to your industry and company. This will serve to show Google and the other search engines that similar people approve of your website, giving you more authority and increasing your search engine rankings.
If you’re aiming to figure out the best ways to draw in web traffic to your site, these are just a few devices to consider. One of the most important factors for on-line success is that you have a marketing strategy, it could consist of any combination of these components, although “none” isn’t suggested. You can additionally attempt other methods such as producing a blog, or email newsletter.

Following are five simple tips for enhancing traffic to a home based business blog site. (Note that these tips apply to any small business blog whether home based or not.)

Now that you have your blog masterpiece prepared it’s time to release it to the world, yet without traffic you won’t have readers, and without readers no business.
Five ideas for boosting web traffic to your blog:
(1). One of the most efficient methods to promote your blog is to compose useful write-ups and blog comments that provide valuable insights to your target audience. Comment, say something insightful and if it’s not inappropriate drop a link to a related blog post or article on your site. This will drive traffic “naturally” and not generally be flagged as spam.
(2). Enhancing web traffic to your home based business blog is all about getting the word out, as well as building backlinks. Joining discussion forums that are in your particular niche provides an easy means to let individuals understand about your blog site while developing even more web links. These are individuals who are currently thinking about information about your market. Do not aim to stuff online forums and don’t be too promotional, add value and you will create organic traffic to your site.
(3). Submitting to blog directory sites can greatly boost your web traffic. Run a quick search in Google to find blog site directories to submit to. You could likewise send to directory sites like DMOZ which can enhance your standing in the search engines.
(4). The web is all about content and relevance to the search being made. Utilize your blog site content to produce unique articles and reports. An excellent way to produce longer form content is to take the content you already have on your blog that is relevant to your target audience, and combine it to create full blown reports. These could be sent to article directories like Quuu,, and this master directory.
(5). Provide a complimentary report or other incentive to your visitors as well as encourage them to share. You could make it appealing by offering them an innovative variation of your report if they tell 3 or 5 of their friends. This can effortlessly have a viral advertising and marketing effect and drive traffic to your blog.
Boosting traffic to your business blog can considerably affect your authority (ranking) on-line as well as in the physical world. Uploading useful and informative information regularly is the surest manner to enhance visibility on the search engines, thereby encouraging them to send you more traffic as a result of ranking in the first position (page one).

Watch the video below to learn more.